Do you consider this packaging innovative? Here is why I picked it.
If this eco environment anything that can use less material and add less to the waste stream is noteworthy. Presenting a smaller retail profile too.
I’m not sure why someone hasn’t thought of this before either because of manufacturing difficulties or dispensing issues. Only time and consumer acceptance will tell whether this packaging innovation will shape our lives.
Tubeless Toilet Paper
via MNN.com
I love Kenzo Flower! This package has changed since I bought mine. ( Mine won’t refill, I checked) wonder if the will send me a new bottle now that I have showcased it. In any case the bottle is gorgeous and now its refillable too. So many products are considering refill as an eco option.
Refillable Packaging
This is just a concept drawing but seriously and issue near and dear to all of us: getting the last of the contents out of the tube. I have a client that has solved this problem too! The issue is selling the concept to a very large CPG Community without increasing the price.
Innovative Tube Packaging
via alltop.com
This is also in a test mode too. We are starting to see QR codes on certain packaging. It’s actually a form of intelligent packaging that allows consumer interaction with the product to get more information.
In this case consumers who scan the bottle’s codes will be able to get information on the wine and link to detailed tasting notes, food pairing ideas, and link to the Facebook fan page and the Jackson Triggs website.
QR Codes In Packaging
via marketingmag.ca
On paper these look good but is the reality something consumers will accept?
You decide.
But one thing to consider is just because its innovative doesn’t mean the consumer will buy. That’s where I come in to the play helping you sort out the bigger picture (that is, do consumers really want it)?
So before you make a packaging mistake like these Bizarre, Weird and Strange examples why not give me a call or email me.
